B.S. | Advertising | Public Relations | Marketing
About Me
Recent Bachelor of Science graduate from Grand Valley State University with a degree in Advertising and Public Relations and a minor in Marketing, with a strong passion for media planning and digital marketing. Through my experience with the American Advertising Federation and NSAC, I had the opportunity to help build a $10M campaign for the National Football League—an experience that challenged and inspired me in ways I didn’t expect. I worked on creating and placing media tactics, deciding where campaigns should run, how often they should appear, and how budgets should be distributed to make the biggest impact.
What I enjoy most is working behind social media—thinking through what will actually catch someone’s attention, how a brand should show up online, and how to create content that people genuinely connect with. That combination of creativity and strategy is what drives me, and it’s what I’m excited to continue building on in my career.
In addition to my media planning experience, I’ve worked in marketing and sales roles where I created social media content, developed promotional materials, and helped build brand awareness through direct consumer interaction. These experiences strengthened my communication skills and gave me a better understanding of how to connect with audiences in a real, meaningful way—both online and in person.
NFL Campaign
For my work with the American Advertising Federation and NSAC, my team created a full-scale marketing campaign for the National Football League. We were essentially acting as an agency, building a $10 million campaign from the ground up.
I worked as a media planner, where my role was to figure out how and where the campaign should come to life. That included identifying the target audience, deciding which channels to use (like social media, out-of-home, and experiential), and determining how often ads should run and how the budget should be distributed.
I also helped create specific media tactics and place them strategically—deciding where they would have the most impact, how frequently they should appear, and how much to invest in each one. Everything we did was backed by research, including impression estimates and CPM calculations, to make sure the campaign was both creative and effective.
Client
The National Football League (NFL)
Year
2026
Featured Projects
Bissell
A bold reimagining of a timeless brand.
Waldner’s
A bold reimagining of a timeless brand.
Poppi Analysis
Led a comprehensive brand analysis and integrated marketing campaign project for Poppi, a prebiotic soda brand, evaluating its positioning within the competitive beverage market. Conducted both primary and secondary research to assess consumer perceptions, brand trust, and competitive differentiation. Analyzed market trends, target audience behavior, and key competitors such as OLIPOP and Simply Pop to identify strategic opportunities. Developed an IMC campaign strategy focused on social media, influencer marketing, and experiential retail tactics to strengthen brand awareness and engagement among Gen Z consumers. Provided actionable recommendations to improve messaging by balancing trend-driven branding with clearer communication of health benefits.
Client
Poppi
Year
2026